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The author of Adwords 180, Ian Rollison is a qualified Google Advertising Professional. What you will read this 78 pages ebook is about to turn the Adwords world upside down in 2007. Make sure you're ahead of the shock wave and discover why for most people Adwords is a losing battle.
The Adwords 180 ebook can be divided into two parts. The first part mainly concentrates on the different basic rules about Adwords advertising which every internet marketeer should take notice of. Ian Rollison goes through each rule, examines it and tells you exactly what you should do and what not. You will get some excellent advise about tracking and testing, the importance of a good quality landig page and how to make lower bids for the content network.
 The second part of Adwords 180 is where it gets really interesting. The Adwords 180 subtitle is "Looking at Adwords From a New Angle" and that is exactlly what the second part is all about. The special technique taught in the second part is solely based on the content network of Google Adwords.
It is about exploiting the content network at its finest. This though is not how you would think. It uses site targeted ads instead of keyword targeted ads to drive traffic to your site. It is a great method of selecting the right sites to target with your adverts. This can be used to advertise just about anything and Ian shows examples of his own campaigns as proof. When done properly you can get traffic for as low as $0.02-$0.03 per click and depending on how optimised your campaign is even under $0.01 pay click! Enough said. If you do any PPC Advertising then this new technique is a must read.
Don't let the price scare you away as it will easily pay for itself. The techniques shown in Adwords180 are defenitly worth it and when you will do the appropriate research and putting some work in it you will absolutly get your investment back.
Adwords 180 is backed by a 8 weeks, no quibble, money back guarantee.
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